As we reflect on our first year, Core Firm is both proud of our achievements and excited for what’s to come. Founded by Parm Kahlon and Opreet Kang, two women of colour with a shared commitment to creating positive change, Core Firm has quickly become a trusted partner for organizations, socially minded corporations and changemakers looking to make a meaningful impact in an increasingly divided world. The vision of Parm and Opreet was simple: to build a consulting business that champions advancing social good, amplifies diverse voices, and collaborates with others to create lasting change. Over the past year, we’ve made significant strides toward that mission, and as we look ahead, we’re energized by the journey ahead and we look forward to growing our core collective of talented professionals.
Core Firm has carved out a space for itself in strategic advisory, communications, marketing, branding, training, facilitating, and public affairs. We’ve helped clients navigate reputational challenges, develop strong branding strategies, build effective plans and facilitate important conversations in their community. Our work is rooted in the belief that collaboration is the key to sustainable change, and we’re proud to have helped our clients build and maintain relationships that are rooted in trust, integrity, and mutual respect. In a time when the world feels more divided than ever, Core Firm has earned a reputation for helping organizations manage crises with transparency and a commitment to social good.
A major milestone in our growth has been the expansion of our talented team. We have brought together a diverse group of professionals, each with their own areas of expertise, united by a shared passion for social impact. This collective spirit enables us to tackle challenges from multiple perspectives and deliver solutions that make a difference. Whether partnering with advocacy groups, public institutions, or corporate leaders, we excel at fostering collaborations that drive transformative change.
Eliana Carrillo, who joined us as an Associate, brings deep experience in digital campaigns and content strategy. Eliana’s work leading marketing strategies for major healthcare and infrastructure projects across Canada, has equipped her with the skills to drive digital campaigns for our clients. Her expertise in social media, branding, and market research is invaluable in helping clients engage their audiences and achieve meaningful outcomes.
We were also excited to welcome Akeena Legall as an Associate. Akeena’s extensive background in corporate communications, public affairs, and brand positioning has made her a natural fit at Core Firm. Prior to joining us, Akeena served as Press & Communications Secretary for the City of Vancouver, where she led successful media relations and crisis communications efforts. With her experience managing high-profile communications strategies, Akeena has played an essential role in elevating Core Firm’s brand and advancing our clients’ advocacy efforts.
Looking to the future, we are energized by the opportunities ahead. As Core Firm continues to evolve and expand, we remain dedicated to helping our clients navigate the complexities of today’s world. We are excited to continue building meaningful relationships, delivering results that matter, and creating a more inclusive future for all.
Thank you for being part of our journey. As we enter a new year, we are more committed than ever to driving progress alongside our clients and partners. Here’s to a future filled with shared victories and continued growth.
