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About Us
core firm
Our Collaborative Approach
At Core Firm, collaboration is at the heart of everything we do. Our team works seamlessly together, leveraging our collective expertise and diverse perspectives to develop innovative solutions tailored to our clients’ unique needs.
With a shared commitment to equity, sustainability, and long-term impact, we’re dedicated to driving meaningful change in the organizations and communities we serve.
Mission
Empowering organizations through tailored solutions for sustainable impact and transformative change, guided by equity, collaboration, and sustainability.
Vision
Creating a world where equity, collaboration, and sustainability are foundational to every endeavor, fostering thriving communities and empowered individuals.
Values
Equity, Collaboration, Sustainability - driving our commitment to fairness, partnership, and lasting impact. With these values, we seek to make a meaningful difference in the world.
Meet our team
At Core Firm, our team is comprised of passionate professionals who bring diverse backgrounds, expertise, and perspectives to the table. Together, we’re committed to driving transformative change and empowering organizations to thrive in today’s complex world. Get to know the faces behind our firm:
Partner
Parm Kahlon
She/Her/Hers
Parm Kahlon is a seasoned executive advisor with extensive experience in developing and implementing strategies. Her key areas of expertise include: executive advisory, partner relations, project management, community engagement and campaigns. Formerly, Parm served as Special Assistant to the Premier of Alberta, Rachel Notley, and worked with various MLAs with the BC NDP. Later, Parm led multiple departments as the Managing Director at UFCW 1518. Her strategic insights supported the organization’s leadership and enhanced its outreach and impact. Having spent her career in the corporate, political and labour sector, Parm is well-rounded and is able to navigate complex spaces. With her visionary approach and commitment to collaboration, makes her an invaluable resource and partner.
Partner
Opreet Kang
She/Her/Hers
Opreet Kang is passionate about transformative change that strengthens our communities, deepens a resilient economy and protects our environment. With over 25 years of professional and community experience, including senior leadership roles in large complex organizations, she brings strong governance and financial experience to the table. She understands that the complex and intersectional issues of social justice, the climate emergency and creating an equitable economy must be addressed with values-driven, people-centric solutions that centre the well-being of communities.
Through various leadership roles, Opreet’s professional experience has focused on scaling innovative solutions that build capacity and impact in infrastructure development, equitable economies and improving health care access. For the past six years, she has sat on the board of the Fraser Health Authority and in 2023, she was elected to the Vancity Credit Union Board. She is also a Board member of the Broadbent Institute and remains active in supporting community organizations and grassroots movements.
Collaborative Partner
Nikki Hill
She/Her/Hers
Nikki Hill is the Principal of Nicola Hill Strategies and is one of Canada’s most sought-after public affairs advisors having spent over 25 years working in politics, campaigns and public policy. Starting in 2018, Nikki was a partner and a top client lead at one of Canada’s largest public affairs firms, which she departed in early 2024 to pursue a social impact focused public affairs approach. Nikki works with Core Firm as a collaborative partner as part of Core Firm’s goal to build a collective approach to our business for women consultants.
Associate
Eliana Carrillo
She/Her/Hers
Eliana believes in transformational change and empowering audiences
through content. She designs and manages digital campaigns,
including social media, branding and market research.
She has over 20 years of experience in marketing and communications.
She has managed projects from small scale to multi-billion dollar
projects. Most recently, Eliana has worked in social infrastructure
projects and supported associations conducting market research and
digital engagement campaigns.
Eliana also served as a government-appointed board member for the BC
College of Midwives. She holds a Bachelor in Communications and a
Master in Arts.
Akeena Legall
Akeena’s professional journey includes serving as the press secretary for former Vancouver Mayor, leading communications at PHS Community Services Society, and advising billion-dollar cleantech and sustainability companies. In these roles, she has focused on building brand visibility, fostering partnerships, and managing high-stakes communications strategies to position organizations for success.
As a board member of the Vancouver Black Therapy and Advocacy Foundation, Akeena remains committed to advancing community-driven solutions and supporting grassroots movements. She leverages her extensive knowledge of market dynamics, stakeholder engagement, and crisis communications to create impactful strategies that resonate with diverse audiences.